The Digital Economy
Price excludes final examination fees
Develop the business, management and marketing skills to thrive in the digital economy and take your first steps towards an MBA, with this flexible program of online courses from The Open University Business School.
Disclosure: We are compensated for recommending courses offered through Future Learn that you purchase (at no extra cost to you). Based on the quality of Future Learn courses, we have not reviewed or tested any of the courses.
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Duration: 29 weeks
Weekly study: 3 hours
Thrive in the digital economy and earn 15 credits towards an MBA
Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.
With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.
Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).
Find further information about OU registration, the assessment module in this program and your eligibility, as well as our MBA, in the entry requirements.
If you are aiming to use your study of courses in the Digital Economy program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM871 Managing in the Digital Economy starts July 2020. Please ensure that you allow yourself enough time to obtain all four Certificates of Achievement from courses in the program before registering for the Assessment Course.
Academic credential program
Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment course (requiring separate OU registration and fee).
What skills will I learn?
Designed for business professionals with 3+ years experience, who are seeking to step up to senior management roles and considering MBA-level study to advance their careers, this program will enable you to:
- Recognise opportunities to reduce costs and create value through better supply chain management;
- Use market segmentation to improve your organisation’s performance;
- Improve sales from your interactions with customers, existing and new;
- Evaluate funding opportunities for business growth and development;
- Improve your critical, analytical, planning and prioritising skills;
- Develop your ethical awareness as a manager.
Delivered by expert academics
The Digital Economy program has been developed by The Open University Business School – a pioneering institution triple-accredited by AMBA, EQUIS and AACSB.
- The fundamentals of business and finance
- Analysing problems and recommended solutions
- Communication and use of information
- Using digital tools
- Professional and ethical issues
- Social media data
- Data collection
- Report writing
- Business intelligence