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Digital Economy
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Digital Media Analytics

$354.00

In this online course from Purdue University you will learn about:

  • Social media data
  • Data collection
  • Report writing
  • Business intelligence

Disclosure: We are compensated for recommending courses offered through Future Learn that you purchase (at no extra cost to you). Based on the quality of Future Learn courses, we have not reviewed or tested any of the courses.  

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Description

Courses: 7
Duration: 15 weeks
Credential: 3 credit hours towards the Masters of Professional Communication, on admission to the Graduate School at Purdue University.

 

Understand digital media analytics, as well as how they could help your business

How do businesses make sense of the large amounts of data coming from social as well as digital media? What are the best strategies for extracting as well as using this data? Explore the answers to these questions, and more, with this program of courses exploring digital media as well as social media analytics.

You will get an introduction to digital as well as social media analytics, before progressing to examine social media research, owned media, earned media, paid media, as well as using ‘listening data’. At the end of the program you should feel confident in applying your knowledge in your own professional life.

Academic credential program

Academic credit is available for this program. You will need to earn a Certificate of Achievement for each course as well as apply for admission to the Graduate School at Purdue University. If you are admitted you will receive 3 credit hours towards the Masters of Professional Communication degree program.

 

What do I need to start?

This program is for business professionals or anyone wanting to increase their understanding of social as well as digital media analytics in business as well as industry contexts.

 

What skills will I learn?

Completing all the courses in this program will enable you to:

  • Differentiate between the opportunities as well as limitations with social media data.
  • Identify methods for using ready as well as custom-made tools to transform information into insight, from data collection to analysis, interpretation, as well as recommendation.
  • Sharpen quantitative as well as business analytical skills using spreadsheets and online tools.
  • Write effective reports as well as draft scorecards.
  • Be prepared to interact with data scientists by speaking their language as well as understanding their processes for data mining and business intelligence.

Courses on this program

6 courses + 1 assessment

 

Digital Media Analytics: Introduction

Learn how to analyse social and digital media as well as how to turn this data into useful insights and actions.

Duration: 3 weeks
Weekly study: 3 hours

Digital Media Analytics: Social Media Research Plans

Get to grips with social media analytics and prepare to launch your own social media analytics project.

Duration: 2 weeks
Weekly study: 6 hours

Digital Media Analytics: Using Data from Owned Media

Learn how to get valuable insights from social media by translating your past and present social media ‘flow’ into data.

Duration: 2 weeks
Weekly study: 6 hours

Digital Media Analytics: Earned Media

Learn about the importance of earned media as well as how to evaluate it so you can understand how to improve your online presence.

Duration: 2 weeks
Weekly study: 6 hours

Digital Media Analytics: Paid Media

Learn how to analyse as well as improve social media advertising campaigns, and understand how to effectively use Google Analytics.

Duration: 2 weeks
Weekly study: 6 hours

Digital Media Analytics: Using ‘Listening Data’

Explore different social listening tools and discover advanced social media analytics.

Duration: 2 weeks
Weekly study: 6 hours

Purdue is a world-class institution recognized for its quality in research, scholarship, as well as teaching. The faculty of the Brian Lamb School of Communications are leading experts in the field of digital as well as social media.

Who will you learn with?

Sorin Adam Matei

Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.

 

Jessica Welch

Jessica Welch is a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. Her research interests include pedagogy as well as social media interaction.

 

Product brand

Purdue University

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