Duration: 3 weeks
Weekly study: 3 hours
Product Description
Digital Media Analytics: Introduction
$59.00
In this online course from Purdue University you will learn about:
- Analysing social and digital media
Disclosure: We are compensated for recommending courses offered through Future Learn that you purchase (at no extra cost to you). Based on the quality of Future Learn courses, we have not reviewed or tested any of the courses.
Description
This course is part of the Digital Media Analytics program, which will enable you to understand digital media analytics, as well as how they could help your business.
Understand how to get value from digital and social media
How can social along with digital media help a business improve? As well as how we can get useful data from social as well as digital media? What are the limitations of such data?
Get answers to these questions and more in this introductory course to social as well as digital media analytics. In the course, you will learn how to turn social as well as digital media information into business intelligence as well as discover why it is so useful for professionals.
You will look at the different types of data you can get from social media as well as the opportunities and limitations that each present.
- Introduction to social media analytics.
- Overview of digital analytics.
- Twitter as a data source for analysis.
- Introduction to social media analytics research.
- Data science as well as social media analytics.
- Building a social media research program.
- Extracting meaning from data.
- Tools to track social media analytics.
- Organizing as well as categorizing social media data.
- Analysing social media data using t-tests and correlations.
What will you achieve?
By the end of the course, you’ll be able to:
- Discuss the constraints, opportunities as well as limitations of using data from social media.
- Identify the possibilities with social media data as well as techniques available.
- Evaluate the basic types of social media data relevant to professionals.
- Explore social along with media data to answer questions and report actionable insights.
Who is the course for?
This course is for professionals looking to advance their careers as well as learn more about social media.
What software or tools do you need?
You will need a Google account to make use of Google sheets, as well as a Twitter account, and to install or access TAGS.
Who will you learn with?
Sorin Adam Matei
Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
Who developed the course?
One of the four best public universities in the US, Purdue delivers an engaging learning experience as well as a world-class degree.
Product brand
Our offers
Related Products
Learn to make smart financial decisions.
In this short course you will learn how to:
- Follow a budget
- Use credit wisely
- Set short and long-term financial goals
- Manage your credit score
Learn how to find and keep your dream job.
In this short course you will learn how to:- Search, network and apply for a job
- Write a good resume
- Make a good impression in your interview
- What to say in your interview
- Overcome colleague conflict
- Communicate with others in the workplace
Improve your computer skills, becoming faster and smarter on the computer.
In this short course you will learn how to:- Understand the principles of responsible digital citizenship
- Conduct online research
- Correctly organise your files
- Protect your online personal information
- Move beyond the basics of computer proficiency
Mathematics for Teachers
15 SACE Professional Development (PD) points In this online course from St Augustine College you will learn about:- Four broad key mathematical concepts:
- Number
- Geometry
- Algebra
- Analysis
- The historical perspective of each concept, aligned to the Curriculum and Policy Statement (CAPS) for Mathematics of the National Curriculum Statement (NCS) for Grades R-12.
In this online course from The Open University you will learn about:
$89.00
Register - Functions of Marketing
- Market Segmentation
- Using Customer Data
- Customer Satisfaction
- Ethics in Market Segmentation
In this online course from The Open University you will learn about:
$89.00
Register - Supply Chain Management
- Risk
- Competitive Advantage
In this online course from Purdue University you will learn about:
$59.00
Register - Social media channels
- Social media auditing
- Owned, earned and paid media
- Twitter, LinkedIn, Instagram and Google Analytics
- Reporting techniques
In this online course from Purdue University you will learn about:
$59.00
Register - Paid media
- Social media
- Advertising returns on investment
- Google tracking and analytics
In this online course from Purdue University you will learn about:
$59.00
Register - API's
- Mobile marketing strategies
- Success indicators
In this online course from The Open University you will learn about:
$74.00
Register - Customer insights
- Relationship marketing
- Digital marketing
- Customer engagement
In this online course from The Open University you will learn about:
$74.00
Register - Project management
- Project lifecycles
In this online course from The Open University you will learn about:
$74.00
Register - Financial planning
- Financial decision making
- Budgeting
- Insurance products
In this online course from The Open University you will learn about:
$74.00
Register - Historical development of the financial services
- The financial crisis
- Financial products
- Financial regulations
- Consumer protection
NBT MAT - preparation for the NBT Mathematics Test
In this online course will learn about:- Special use of the mathematical language related to multiple-choice questions
- How to approach multiple-choice questions
- How to solve non-routine problems
- Four specific syllabus topics, namely:
- Algebra
- Trigonometry
- Geometry
- Statistics
