Duration: 2 weeks
Weekly study: 6 hours
Product Description
Digital Media Analytics: Using ‘Listening Data’
$59.00
In this online course from Purdue University you will learn about:
- API’s
- Mobile marketing strategies
- Success indicators
Disclosure: We are compensated for recommending courses offered through Future Learn that you purchase (at no extra cost to you). Based on the quality of Future Learn courses, we have not reviewed or tested any of the courses.
Description
This course is part of the Digital Media Analytics program, which will enable you to understand digital media analytics, and how they could help your business.
Learn how you can use social listening tools
On this course, you will review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.
You will look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.
What topics will you cover?
- Advanced methods to extract and analyze data from social media.
- Introduction to API’s.
- API marketing strategies.
- Advantages and disadvantages of using API’s to extract and use data.
- Mobile marketing.
- Types of mobile marketing strategies.
- Mobile ad campaign success indicators.
- The future of mobile marketing.
What will you achieve?
By the end of the course, you’ll be able to:
- Develop advanced methods to extract and analyse data from social media.
- Explain the differences between mobile analytics and other digital analytics.
- Describe how mobile marketing strategies work.
- Identify how API’s can be used to get relevant data to create actionable business insights.
- Apply API marketing strategies effectively.
Who is the course for?
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Who will you learn with?
Sorin Adam Matei
Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
Jessica Welch
Jessica Welch is a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. Her research interests include pedagogy and social media interaction.
Who developed the course?
One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.
Product brand
Our offers
Related Products
In this online course from The Open University you will learn about:
$74.00
Register
- Investment planning and decision making
- Investment theories
In this online course from The Open University you will learn about:
$89.00
Register
- Functions of Marketing
- Market Segmentation
- Using Customer Data
- Customer Satisfaction
- Ethics in Market Segmentation
In this online course from The Open University you will learn about:
$89.00
Register
- Supply Chain Management
- Risk
- Competitive Advantage
CPD Course for Accountants
In this online course from St Augustine College you will learn about:- What is ethics?
- Ethical behaviour
- Normative ethics
- Justice and caring
- Ethical decision making
- SAICA codes of ethics
Learn how to find and keep your dream job.
In this short course you will learn how to:- Search, network and apply for a job
- Write a good resume
- Make a good impression in your interview
- What to say in your interview
- Overcome colleague conflict
- Communicate with others in the workplace
In this online course from Anglia Ruskin University you will learn about:
$59.00
Register
- Project Management
- Risk Management
- Information and Communications
- Operations Management
UNDERSTAND ONLINE SECURITY
In this online course from The Open University you will learn about: Online security Protecting your digital life Recognising threats The course was supported by the UK Government’s National Cyber Security Programme, is GCHQ Certified Training and IISP accredited. Disclosure: We are compensated for recommending courses offered through Future Learn that you purchase (at no extra cost to you). Based on the quality of Future Learn courses, we have not reviewed or tested any of the courses.
In this online course from The Open University you will learn about:
$74.00
Register
- Financial planning
- Financial decision making
- Budgeting
- Insurance products
In this online course from The Open University you will learn about:
$74.00
Register
- Effective communication skills
- Online communication
- Presentations
- Productive meeting skills
- Communication trends
In this online course from The University of Auckland you will learn about:
$74.00
Register
- Belief construction
- Logical and critical thinking
- Types of arguments
- Effective thinking
In this online course from The Open University you will learn about:
$74.00
Register
- Networking
- Interpersonal skills
- Online communication
- Digital networking
In this online course from Purdue University you will learn about:
$59.00
Register
- Analysing social and digital media
In this online course from Purdue University you will learn about:
$59.00
Register
- Social media channels
- Social media auditing
- Owned, earned and paid media
- Twitter, LinkedIn, Instagram and Google Analytics
- Reporting techniques
In this online course from Purdue University you will learn about:
$59.00
Register
- Developing a research plan
- Market research
- Social media data
Learn to make smart financial decisions.
In this short course you will learn how to:
- Follow a budget
- Use credit wisely
- Set short and long-term financial goals
- Manage your credit score