Duration: 2 weeks
Weekly study: 6 hours
Product Description
Digital Media Analytics: Using ‘Listening Data’
$59.00
In this online course from Purdue University you will learn about:
- API’s
- Mobile marketing strategies
- Success indicators
Disclosure: We are compensated for recommending courses offered through Future Learn that you purchase (at no extra cost to you). Based on the quality of Future Learn courses, we have not reviewed or tested any of the courses.
Description
This course is part of the Digital Media Analytics program, which will enable you to understand digital media analytics, as well as how they could help your business.
Learn how you can use social listening tools
On this course, you will review general-purpose tools to investigate online sentiment as well as how fast messages spread about competitors or other trends on social media.
You will look at some off-the-shelf tools as well as at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, as well as how to turn social listening take into useable business insights.
What topics will you cover?
- Advanced methods to extract as well as analyze data from social media.
- Introduction to API’s.
- API marketing strategies.
- Advantages as well as disadvantages of using API’s to extract and use data.
- Mobile marketing.
- Types of mobile marketing strategies.
- Mobile ad campaign success indicators.
- The future of mobile marketing.
What will you achieve?
By the end of the course, you’ll be able to:
- Develop advanced methods to extract as well as analyse data from social media.
- Explain the differences between mobile analytics as well as other digital analytics.
- Describe how mobile marketing strategies work.
- Identify how API’s can be used to get relevant data to create actionable business insights.
- Apply API marketing strategies effectively.
Who is the course for?
This course is for professionals looking to advance their careers as well as learn more about social media as well as digital media analytics.
Who will you learn with?
Sorin Adam Matei
Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
Jessica Welch
Jessica Welch is a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. Her research interests include pedagogy as well as social media interaction.
Who developed the course?
One of the four best public universities in the US, Purdue delivers an engaging learning experience as well as a world-class degree.
Product brand
Our offers
Related Products
Improve your computer skills, becoming faster and smarter on the computer.
In this short course you will learn how to:- Understand the principles of responsible digital citizenship
- Conduct online research
- Correctly organise your files
- Protect your online personal information
- Move beyond the basics of computer proficiency
In this online course from The Open University you will learn about:
$89.00
Register
- Functions of Marketing
- Market Segmentation
- Using Customer Data
- Customer Satisfaction
- Ethics in Market Segmentation
In this online course from The Open University you will learn about:
$89.00
Register
- Cash Management
- Funding strategies
- Different types of finance
- Using Finance
In this online course from The Open University you will learn about:
$89.00
Register
- Marketing and Selling
- Customer Relationship Management,
- Customer Information Systems
- Digital Selling
In this online course from The Open University you will learn about:
$89.00
Register
- Supply Chain Management
- Risk
- Competitive Advantage
In this online course from Purdue University you will learn about:
$59.00
Register
- Developing a research plan
- Market research
- Social media data
In this online course from Purdue University you will learn about:
$59.00
Register
- Social media channels
- Social media auditing
- Owned, earned and paid media
- Twitter, LinkedIn, Instagram and Google Analytics
- Reporting techniques
In this online course from Purdue University you will learn about:
$59.00
Register
- Earned media
- Social media listening and monitoring
- Social media analytics
- Google Spreadsheets
CPD Course for Accountants
In this online course from St Augustine College you will learn about:- What is ethics?
- Ethical behaviour
- Normative ethics
- Justice and caring
- Ethical decision making
- SAICA codes of ethics
In this online course from The Open University you will learn about:
$74.00
Register
- Networking
- Interpersonal skills
- Online communication
- Digital networking
In this online course from The Open University you will learn about:
$74.00
Register
- Customer insights
- Relationship marketing
- Digital marketing
- Customer engagement
In this online course from The Open University you will learn about:
$74.00
Register
- Effective communication skills
- Online communication
- Presentations
- Productive meeting skills
- Communication trends
In this online course from The Open University you will learn about:
$74.00
Register
- Borrowing
- Debt
- Investments
- Pensions
Take your learning online. View the presentations from the workshop that covered:
R0.00 excl. VAT
Add to basket
- Taking your course online - LIVE DEMO
- Leading change: implementing prescribed teaching and learning guidelines in online teaching for TVET colleges
- Growing student reach through digital marketing
- Improving student retention and success
