Business Fundamentals: Effective Communication
In this online course from The Open University you will learn about:
- Effective communication skills
- Online communication
- Productive meeting skills
- Communication trends
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Duration: 3 weeks
Weekly study: 4 hours
Faced with a daily deluge of information, we have never had greater need of clear communication skills.
This online course offers you a practical grounding in using a range of communication media, to boost your personal effectiveness, save you time and reduce your stress levels.
You will discover the principles of writing influential emails, reports and proposals. You will find new confidence in your ability to make convincing presentations and conduct productive meetings. And you will develop communication approaches that are sensitive to cultural and personal differences.
What topics will you cover?
Making effective phone calls and writing emails.
Online communication in a professional context.
Delivering effective presentations.
Writing professional reports and proposals.
Conducting productive meetings.
The future trends in professional communication.
IMPORTANT! If you are aiming to use your study of courses in the Business and Finance Fundamentals program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM191 Business and Finance Fundamentals in Practice starts October 2020. Please ensure that you allow yourself enough time to obtain all eight Certificates of Achievement from courses in the program before registering for the Assessment Course.
Who is this accredited by?
EOCCS: This course is accredited by EOCCS, the first international quality benchmark for online courses in business and management education.
What will you achieve?
By the end of the course, you’ll be able to:
Apply and understand principles of effective communication in a range of media.
Apply simple but powerful frameworks to get more out of email and telephone calls in less time.
Develop cultural and interpersonal sensitivity in your communication behaviour.
Improve your writing skills for greater work and study success.
Design and create more convincing presentations and run more productive meetings.
Who is the course for?
This course is intended for anyone seeking to develop their fundamental business skills, whether to increase their employability or secure a promotion. The course does not require any previous study of communication.
For further information about registration, the final assessment course, your eligibility and the BA in Business Management, visit the Open University website.
What do people say about this course?
“I have found many useful pieces of information, and advice from fellow learners, that I can apply in the workplace to better my skills even further.”
Who will you learn with?
Hilary is a strategic design academic with research interests in the economic and cultural role of the creative industries. She teaches OU courses in Strategy and Design Thinking.
Who developed the course?
- Mobile marketing strategies
- Success indicators
- Analysing social and digital media
- Supply Chain Management
- Competitive Advantage
- Taking your course online - LIVE DEMO
- Leading change: implementing prescribed teaching and learning guidelines in online teaching for TVET colleges
- Growing student reach through digital marketing
- Improving student retention and success
- Paid media
- Social media
- Advertising returns on investment
- Google tracking and analytics
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- Four broad key mathematical concepts:
- The historical perspective of each concept, aligned to the Curriculum and Policy Statement (CAPS) for Mathematics of the National Curriculum Statement (NCS) for Grades R-12.
- Investment planning and decision making
- Investment theories
- Developing a research plan
- Market research
- Social media data
- Social media channels
- Social media auditing
- Owned, earned and paid media
- Twitter, LinkedIn, Instagram and Google Analytics
- Reporting techniques
- Financial planning
- Financial decision making
- Insurance products
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- What is ethics?
- Ethical behaviour
- Normative ethics
- Justice and caring
- Ethical decision making
- SAICA codes of ethics
- Interpersonal skills
- Online communication
- Digital networking
- The Back Skills Training (BeST) programme
- The cognitive behavioural approach