Business Fundamentals: Customer Engagement
In this online course from The Open University you will learn about:
- Customer insights
- Relationship marketing
- Digital marketing
- Customer engagement
Disclosure: We are compensated for recommending courses offered through Future Learn that you purchase (at no extra cost to you). Based on the quality of Future Learn courses, we have not reviewed or tested any of the courses.
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Duration: 3 weeks
Weekly study: 4 hours
When did you last do business with someone you didn’t trust? Or even broke a promise? Building a relationship with your customer involves time, communication as well as commitment, but even so the benefits are a sure way to help your business succeed and grow.
This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers as well as other stakeholders.
The ideas shared in this course will reveal how you can benefit from it – not only at work but also elsewhere, even if you have never considered marketing to be relevant to you personally.
What topics will you cover?
How to gain the most relevant insights about customers as well as their needs.
Designing the most appropriate products for your intended customers.
Prioritising the customers who are most likely to be interested in your products.
Identifying the most profitable applications of relationship marketing
Understanding the different ways you can get customers to be loyal and when to use them.
Maximising the effectiveness of digital marketing for relationship building.
Aiming to use your study of courses in the Business and Finance Fundamentals program to obtain academic credit? please be aware that the final planned presentation of the Open University Assessment Course BXM191 Business and Finance Fundamentals in Practice starts October 2020. Please ensure that you allow yourself enough time to obtain all eight Certificates of Achievement from courses in the program before registering for the Assessment Course.
Who is this accredited by?
EOCCS: This course is accredited by EOCCS, the first international quality benchmark for online courses in business and management education.
What will you achieve?
By the end of the course, you’ll be able to:
Discuss the key principles of relationship marketing to your customers as well as apply it.
Develop your analytical skills and also your prioritisation skills.
Improve your own performance in organisations of which you are a member.
Assess, furthermore appreciate the ethical issues surrounding marketing relationships.
Who is the course for?
This course is intended for anyone looking to develop as well as strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.
For further information about registration, the final assessment course, your eligibility as well as the BA in Business Management, visit the Open University website.
What do people say about this course?
‘I really enjoyed this course, lots of information, plenty of ideas to try out in our business, thank you to all. Thank you to all who shared their views, all were very interesting, I learned lots of new things.”
Who will you learn with?
Haider Ali is a Lecturer in Marketing at the Open University and is also a guest lecturer at the LSE. His research focuses on encouraging positive behaviour change such as smoking cessation as well as improving diet.
Who developed the course?
The Open University (OU) is the largest academic institution in the UK and also a world leader in flexible distance learning, with a mission to be open to people, places, methods as well as ideas.
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