Business Fundamentals: Customer Engagement
In this online course from The Open University you will learn about:
- Customer insights
- Relationship marketing
- Digital marketing
- Customer engagement
Duration: 3 weeks
Weekly study: 4 hours
When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow.
This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.
Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.
What topics will you cover?
How to gain the most relevant insights about customers and their needs.
Designing the most appropriate products for your intended customers.
Prioritising the customers who are most likely to be interested in your products.
Identifying the most profitable applications of relationship marketing
Understanding the different ways you can get customers to be loyal and when to use them.
Maximising the effectiveness of digital marketing for relationship building.
If you are aiming to use your study of courses in the Business and Finance Fundamentals program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM191 Business and Finance Fundamentals in Practice starts October 2020. Please ensure that you allow yourself enough time to obtain all eight Certificates of Achievement from courses in the program before registering for the Assessment Course.
Who is this accredited by?
EOCCS: This course is accredited by EOCCS, the first international quality benchmark for online courses in business and management education.
What will you achieve?
By the end of the course, you’ll be able to:
Discuss and apply the key principles of relationship marketing to your customers.
Develop your analytical and prioritisation skills.
Improve your own performance in organisations of which you are a member.
Assess and appreciate the ethical issues surrounding marketing relationships.
Who is the course for?
This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.
For further information about registration, the final assessment course, your eligibility and the BA in Business Management, visit the Open University website.
What do people say about this course?
‘I really enjoyed this course, lots of information, plenty of ideas to try out in our business, thank you to all. Thank you to all who shared their views, all were very interesting, I learned lots of new things.”
Who will you learn with?
Haider Ali is a Lecturer in Marketing at the Open University and is a guest lecturer at the LSE. His research focuses on encouraging positive behaviour change such as smoking cessation and improving diet.
Who developed the course?
The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning, with a mission to be open to people, places, methods and ideas.
- Taking your course online - LIVE DEMO
- Leading change: implementing prescribed teaching and learning guidelines in online teaching for TVET colleges
- Growing student reach through digital marketing
- Improving student retention and success
- Social media channels
- Social media auditing
- Owned, earned and paid media
- Twitter, LinkedIn, Instagram and Google Analytics
- Reporting techniques
- Historical development of the financial services
- The financial crisis
- Financial products
- Financial regulations
- Consumer protection
- Financial planning
- Financial decision making
- Insurance products
- Functions of Marketing
- Market Segmentation
- Using Customer Data
- Customer Satisfaction
- Ethics in Market Segmentation